Ellis Moorcroft Digital Media 2021-23
Thursday 16 June 2022
Thursday 9 June 2022
P1, Describing an existing AD campaign
Aims and target audience the target audience for lucozade is for anyone at any age as advertised when the agency say's "Yours, Theirs, The Universe's". However the main target audience for lucozade is particularly athletic people as the drink is an energy drink that has glucose in "perfect for athletes".
This advert was also produced based on the England Women's National football team in 2019 which marked the start of female empowerment through football. Women's football at this level is great for girls to be inspired to play football and aspire to play at that level.
Key messages
Thursday 28 April 2022
Unit 20 P2
scary movies Ltd
The movie will be called The Hunt, it will be about a crazed killer that goes on the hunt for people while students are on a trip in a foreign country.
The movies Protagonist will be a masked killer who finds ways to blend into the public stalking his "prey" learning there movements and there patterns in order to get a clean kill (however the kills eventually get sloppy) .
Shot types to be used
- Extreme close ups will be used to exaggerate characters fear and sometimes show despair and helplessness during murder scenes and near death portions of the movie
- Mid range shots will get a lot of space in view of the camera getting shots of the killer mid-murder and showing him stalking his prey at a distance
- Use of over the shoulder shots will show the characters point of view during conversation, this can also show the carelessness/ cluelessness of some characters as the killer gets closer sometimes even within reach.
- This product will be advertised on billboards and busses as a horror film
- It will be on newspapers and some magazines
- Will be on demand on Disney+ and Netflix
- Will be shown on adverts on TV.
- This product will be developed on Photoshop, On which posters and movie covers have been made
- In-Design will also be used to create thumbnails and newspaper spreadsheets
- Purpose of this film will be to entertain and
M1, Evaluate different media AD campaigns.
I then wrote about the films in detail and the content of the story i did this so i could see the main things needed for a horror film of any kind,
i did this because i am making a poster of my own horror movie
Monday 25 April 2022
P1, Describing an existing media AD campaign.
at the beginning i chose 10 films and wrote about there release date directors and other information seen below